Are websites and social media important for writers, journalists and other professionals in the cultural sector?
We live in an era of “digital transformation”. The book industry is changing so radically because of the new media and the internet that its own name is becoming endangered. Unlike twenty years ago, writers, journalists, cultural managers and other professionals in the cultural sector do not spend their entire lives at one publishing house or newspaper that takes care of all of their needs in a paternal way. Many do not have the resources to take care of their authors as they did in the past. As the position of writers has grown in comparison to publishers in the digital age, so have the responsibilities and tasks of writers. More than ever, writers today are freelancers, who have to deal independently with the many tasks surrounding their books and other projects. Websites and social media can help them immensely in this process.
Why have a website? Why use social media?
Websites and social media are useful tools in advertisement (marketing), public and media relations, communication and event organisation. They are new powerful tools for authors, journalists and other professionals in the cultural sector to present themselves, gain attention, organise events and communicate – a type of ‘digital business card’. Only those who use these media properly can establish themselves in the digital world – which is becoming more and more indistinguishable from the real world.
Our online offerings for authors, journalists and other professionals in the cultural sector
The Schoneburg. Literary Agency offers all ‘creative professionals’ online services in order to enable them to take advantage of social media for the purpose of advertisement (marketing), public and media relations, communication and event organisation. This includes creating a personal website, a blog and/or a profile on Facebook, Twitter, Google+ and Xing or Linkedin. The contents will be regularly maintained by us and the interested community will be regularly supplied with new information in order to keep up their interest.
We have, for example, created a website for the author Susanne Rüster.
If you are interested, you can let us know your specific wishes at any time. We will then create an attractive and customised offer.
Please feel free to contact us with any questions.
We look forward to working with you!